About
I create things
that people can feel.
I’m Kareen Yeoh. An artist, entrepreneur, and founder of Luna.

I’ve never been interested in creating things simply because they look beautiful. I’m interested in what they leave behind. A feeling. A memory. A conversation that stays with someone long after it’s over. A space they can’t wait to return to.
Whether I’m painting, building Luna, or working on a new idea, I’m always hoping to create something that becomes part of someone’s life — not just something they look at. That’s the work I want to spend my life doing.
A Way of Seeing
I don’t think creativity belongs only to artists. I think it’s a way of paying attention. To the light that changes a room. To the silence between conversations. To the details most people walk past. To the feeling a place leaves behind.
I’ve always believed that people rarely remember every detail. But they almost always remember how something made them feel. That belief shapes everything I create.
Luna
Luna began with a simple idea. Not to build another Pilates studio. But to create a place where people feel comfortable enough to slow down. To move. To breathe. To reconnect with themselves.
Some people come for Pilates. Some come because they love the atmosphere. Some simply enjoy being there. To me, all of those reasons matter equally. Because Luna was never just about movement. It’s about how a place can quietly change the way someone feels.

The Work
I don’t separate art, business, and design. They’re simply different ways of exploring the same question. How do we create something people genuinely remember?
Sometimes the answer is a painting. Sometimes it’s a space. Sometimes it’s a collaboration. Sometimes it’s an idea that doesn’t exist yet. The medium changes. The purpose doesn’t.
Looking Forward
I’m not trying to build a career defined by one title. I’m interested in building a body of work. Work that evolves. Work that connects people. Work that continues to mean something, even years later.
If someone leaves one of my spaces feeling a little lighter. If a painting makes someone pause. If an idea inspires someone to create something of their own. Then I’ve created something worthwhile.

Let’s Create Together
Whether you’re a collector, a brand, a fellow creative, or someone building something meaningful — I’d love to hear from you. The best collaborations begin with curiosity.
Start a conversation